1 Gallon of Gas or 1 Month of Promotion?

We're offering a limited time special on our Affiliate Author Membership. For the price of 1 gallon of gas you could spend an entire month promoting yourself to our visitors! So don't wait.

See our Author Membership page for details. 

Vidcast: a new tool for authors

There’s a new player in the game of author promotion: Vidcasts.

A vidcast is similar to a podcast (audio only) except there’s picture to go with the sound. I haven’t seen many authors doing this yet, but I really love the idea! Perhaps that’s why I think RomanceNovel.tv is so awesome. The way I see it, we Americans are very visual folks. We love movies, magazines, celebrities and pretty much anything that we consider ideal. We like our TV. We love YouTube. And book trailers/videos are quickly catching on.

So it’s only natural that vidcasts should become popular and a great way for readers to see the real author. It’s like a special little note from the author’s desk, right to the reader.

And let’s face it, we’re all curious what our favorite author’s “really” look like… and of course, what their office looks like.

Check out Sasha White’s vidcasts on her blog.

Vidcast

Cute haircut and pretty lipstick are required. ;)

Popularity: 63% [?]

Mind Boggling Author Websites

I’ve seen this problem several times on authors websites. Usually from first time authors, and especially from authors who design their own websites. It takes time to get a website set up, work out the kinks, and make sure everything makes sense. I’ll give you that. But I have two things to mention here, there’s a checklist for your website at the bottom.

Secondary Website Pages Have No Navigation

It’s sort of like driving into the big city and your map gets sucked out the window. This is the feeling I get when I’m cruising through a website and suddenly the navigation menu disappears or stops working.

Perhaps it’s an Excerpt page. And it’s just a white page with text. No links to buy (bad, bad, bad!), no link back to your site (also bad), no direction whatsoever.

Have you ever been in a maze? What happens when you get to a dead end? You stop! And then you turn around. But with no navigation, it’s harder for visitors to turn around, find their way out, or continue moving through your site. Not only is this inconsiderate, it’s just plain silly. You want people to move around your site! The more they do, the greater the chance they’ll find a product they’ll love or a detail that makes you memorable.

So… make sure you have links on all your pages (even on excerpt pages!). And make sure your links are clickable! Navigation buttons that don’t actually work are useless.

Pages for Readers with No Information About Your Books

Occasionally I come across a site that has really different navigation. By that I mean the way the author has the links worded is unusual or unique.

Sometimes this unusual navigation leaves me scratching my head. I’m not sure where to go. (Note: If you must have unique navigation, have a more traditional word pop-up when you hover over them with your mouse.)

More than once I’ve come upon a page for Readers (which i suppose is an interesting idea, but your website should really be geared to readers. Period.) and I find all sorts of information. None of it about the author’s book.

Okay, let’s get one thing straight here. You’re an author. Your product is your book. Your job is to write a fabulous book and help sell it.

You are not selling it if you’re not promoting it to readers. So why on earth would you have a page called Books, Bookshelf, My Books, For Readers, etc… and have no information about YOUR books on it? I don’t know either.

Checklist:

__ Make sure all pages have some sort of navigation

__ Make sure all navigation links/buttons work

__ Make sure Book Pages have up to date information about YOUR books on them

Popularity: 60% [?]

Simple things forgotten…

Here on Highlights, we highlight the good with the bad.

Today I was cruising Liquid Silver’s site, looking for contact information for one of their authors. Here is a great example of something simple, and yet really important, being forgotten on a publisher’s website. Author contact information. If it’s on there… I didn’t see it.

One would assume when you click an author’s book, you’d either find that information after the book information or find a link to that information. Or at the very least, you’d find that information or a link to it when you click Other Titles by this Author.

So, a heads up to all you publishers out there. Provide contact information (a bio would be nice too! but at the very least an email and/or website address!) for your authors. Make it easy for readers to get to know the authors who write for you. Those relationships will make you money!

Popularity: 48% [?]

Speaking of welcome mats…

I’ve stumbled across another site that I think has promise. There’s a welcome mat and a comfy chair. Over time I’ve begun to wonder about the purpose of a splash page. What exactly is its function and is it worthy of the time and space we give it. If you’re running a website that has a more sensual message then a splash page is a great idea. Just a heads up to visitors about the territory they’re about to enter.

But if you’re a romance author, business, children’s book author… make sure your splash page provides a purpose. Or a the very least, has your cover on it!

kka.jpg

kk.jpg

This site makes me want to curl up in my chair and read her book. And I have a feeling, that’s exactly what this author intended. Way to go Kimberly Killion.

Popularity: 60% [?]

A great welcome mat…

I’m sure many people don’t share my addiction to welcome mats. But you can certainly appreciate a nice one, right? A warm inviting entry into the home. Something well light, safe, yet cozy.

The front page of your website is your welcome mat to the world. I love coming to a site that has a very simply laid out front page that doesn’t shove details down my throat. One that doesn’t scare me away or confuse me.

So well done to Sylvia Day and her designer. Her site has a great welcome mat. I might just kick my shoes off and stay a while.

sday.jpg

Popularity: 62% [?]

New Bebo Theme: Selena Blake

sbbebo.jpg

Popularity: 63% [?]

New Video: Safe with a Stranger for Linda Conrad

Popularity: 71% [?]

The Power of Love banner

the power of love

Popularity: 94% [?]

April Newsletter

April 2008 Going out to 5276 of the greatest authors on earth. * * * Join Our Yahoo Loop
Looking for promo tips, advertising discounts and more. Join our loop exclusively for published authors.

* * *

* * *

We’re reopening the CataNetwork Goodie Box! If you have promo items you’d like to donate, please send them to:

PO Box 858
Hiram, Ga 30141

Please include the name you’re writing as and your website address so we can link it up on the official Goodies Page.

Monetary donations are also welcome, to help cover the cost of postage.

* * *

WHAT DO YOU THINK?

We want to know. There’s a poll on our website and we want your opinion. Visit:

www.catadesignstudio.com

to vote.

* * *

BE THERE!

April 8 - 10, at CataNetwork Writers loop on Yahoo. KATE WALKER will be doing a Q&A and discussing the NEW edition of her wonderful book Kate Walker’s 12 Step Guide to Writing Romance.

This is a wonderful FREE opportunity for all writers to pick Kate’s brain. With over 50 books in print and years of experience, she’s someone to ask about almost anything writing related.

http://groups.yahoo.com/group/CataNetwork-Writers/

* * *

REQUEST AN INTERVIEW

Sign up to our Author’s Loop and fill in our Interview Request Database. We’re powering through them so you should hear from us soon. If you’re already listed, you can update your info.

http://cataurl.com/HmGDM

* * *

GET INVOLVED

Several of you have mentioned that you’d like to get more involved. Here are a few ways to do so:

  • Drop by our CataNetwork Readers loop weekly. We have weekly discussions and you’re welcome to join in. We limit PROMO to Friday only so this is a great place to actually Talk Books.
  • Drop by our CataNetwork Authors’ Loop weekly. We have weekly discussions there too and we always want to hear your opinion.
  • Guest Blog. We’re always in need of Guest Bloggers. Visit catanetwork.com for details. (bottom left)
  • Be a guest speaker on our Writer’s Loop. We’re always in need of someone to come in and share their expertise. Be it accounting, cooking, police work, how to craft a query letter, or how to finish a book.
  • Sign up your publisher or group of authors to host the Readers’ Loop for a Day.

If you have an idea for a way to be involved with the CataNetwork, we’re happy to hear it. Our site is here for you and we want you to be at home. So get involved. :)

* * *

Promo Tip

From Guerrilla Marketing for Writers: Follow the “Rule of Five: do five things every day to market your books.”

* * *

What did you think of this newsletter? Let me know. alice@catadesignstudio.com

 

Dear Author,Congrats to those of you who have books out this month! I had a ball checking out all the books the other day at the store. Readers are in for a real treat.We’re offering $5 off for all our various ads types when you buy before April 15th. Just enter the coupon code “save5″ in the online form or when you email Ally directly.

Online form link: http://catadesignstudio.com/?page_id=27

Note: Offer good for Billboard Ads, Banner ads, Cover Ads, Bookmark ads, Bulk ad packages, and Affiliate Author Membership. $5 off your total of $10 or more. All prices are US $. Cannot be combined with other offers.

* * *

***What’s New at CDS?***

I’ve added a new feature that you might be interested in (you can add it to your RSS feed.) It’s called Highlights and basically it’s just things I come across as I surf that highlight what’s good and bad in the web world. From author’s sites to publisher’s sites. Good user interfaces, things that are annoying, nice color schemes, whatever catches my attention. I typically include a screenshot and a blurb. You can check out the three from this past week on the front page of CataDesignStudio.com

* * *

We still have April Advertising available. Including our famous Billboard Banners and our super affordable Cover Ads! Email me today to reserve yours (and get your $5 off!)

After several requests, we’re now offering bulk advertising packages. Please contact us directly for an invoice for these items. And tell your publisher - we have bulk monthly prices!

Billboard Ad

3 months - $100

6 months - $200

12 months - $399

Standard Banner” rel=”bookmark”>Banners *

6 months - $96

12 months - $192

Cover Ads *

6 months - $48
12 months - $96

Bookmark Ads” rel=”bookmark”>Bookmark Ads *

6 months - $72
12 months - $144

* 1 ad change per month

Bulk Packages for Publishers

2 banners, 4 covers per month = $64

4 banners, 8 covers per month = $128

10 covers per month = $80

Email Ally to reserve: alice@catadesignstudio.com

* * *

***Article***

Here’s an article that recently appeared on CDS.

Your Profile - A Free Promo Tool

As an author, you may be wondering where to promote yourself. Or where else to promote yourself. You’re probably looking for quick and easy tips.

So I have one for you. Fill out your profiles. Keep a list of where you’re registered. Update it once or twice a year minimum.

For instance, many of you are on yahoo. Do you know you can have a yahoo profile? And did you know that when readers click on your name on yahoo they’re taken to your profile? Yeah, you’re missing out on FREE PROMO! Go fill out your profile, include a photo, book cover, your web address, a bio about yourself and anything else you want to fill out.

Speaking of which, you really should have an ongoing file with this information in it. Here’s why: It’s easy to change out your information on websites. It’s quick to grab if you have a spare minute to do promo. It takes the headache out of promotion if you know you have the information you need in one easy to find spot.

Here’s the info you should have in your file.

  • A short bio: 3-5 sentences (make it quirky and fun)
  • A long bio: 3-5 paragraphs (make it fun but more autobiographical)
  • A tag line for yourself
  • Your website address
  • Your blog address
  • A link to sign up for your newsletter
  • A link to any other places that you consistantly use for promotion
  • A headshot or your latest cover
  • An avatar (3 sizes, 50×50, 80×80, 100×100 are the most common sizes)

So while you’re out tooling around, stop by CoffeeTimeRomance and create an account on their message boards. Fill out your profile. That means your signature too.

Then head over to romantictimes.com and sign up for their message boards if you’re not already a member.

Have you updated your myspace page lately? Do you have a myspace page?

How about bebo?

Facebook?

Yahoo 360?

Now, how about blogs you’re a member of? Do you have good “promo data” in your profile? Why not? It’s easy and free. Take a minute to do it. When people click your name, they visit your profile. Don’t waste this precious promo time.

Are you registered with any of the CataNetwork sites? If so, login and update your profile. You can include a brief bio, links, change your email and more.

Are you on RomanceWiki.com? Why not, it’s a great place to be. Sign up, learn how to add yourself and all your books.

Then head over to wikipedia.com and do the same.

Does your publisher have a forum on their website? That’s another great place to fill in your profile and signature.

The point is, you never know when a reader is going to look at your profile. And you want to drive them to your website and your books. This is a quick, painless, and affective way to do it. And did I mention, it’s FREE PROMO?

Now, get off this website and go update your profiles!

* * *

Don’t forget to get your $5 off! Email me today: alice@catadesignstudio.com

Best wishes,

Ally

 

Popularity: 82% [?]

Myspace and the case of the Invisible text…

Myspace is great. I’ll give you that. It can be a time sucker, I’ll give you that as well. But over all I think it’s a great place to connect with new people and yet one more place to get your name out there.

However, when you design your myspace layout…….. make sure your text isn’t invisible!

I’m not releasing the name or link to this poor author. But here’s a screenshot to illuminate my point.

myspace.jpg

 

For the record, in the romance industry, there’s a very large Firefox community.

Popularity: 100% [?]

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